How to Break into Retail and Pop Ups

Introducing Kiva’s Partner - We Are Pop Up

In order to build a creative food, fashion or arts business and turn a passion into a sustainable revenue stream, aspiring entrepreneurs require access to capital as well as opportunities for product testing and iteration, community-building and marketing.

Kiva Zip is excited to announce a partnership with We Are Pop Up to empower creative entrepreneurs with democratic and low-priced access to retail spaces in New York.

We Are Pop Up is a creative retail marketplace of brands, retailers and pop up-space landlords. Founded in London, they expanded into New York in late October. Go on the site, create a brand profile and you’ll find dozens of retail spaces in NYC to pop up in. For foodie entrepreneurs, there’s Artists and Fleas, which you can rent for $50 per day while reaching 2,000+ visitors. For jewelry and fashion designers, check out Bhoomki, an ethical fashion boutique in Brooklyn where a ShopShare is just $15 per day.

Like Kiva, We Are Pop Up is built around the shared economic values. By opening up city space, the startup helps other startups grow. So it’s no surprise that Kiva borrowers are already collaborating with WAPU to pop up in the heart of the Big Apple. IMBY Founder Sara Weinreb has always had a passion for ethically created American fashion brands. While her dream is to open up her own brick and mortar, she decided to launch her business through a series of pop ups. After successfully crowdfunding a $10,000 zero-intern loan from Kiva Zip, and rallying the support of 100 lenders, Sara got to take the first step in building IMBY. Then, Weinreb signed up for We Are Pop Up, popped up at Refinery Hotel and drove immediate sales, marketing and then a spot on the Social Retail Summit.

To learn more about We Are Pop Up, create a brand or space profile (it’s free!), visit them on their blog or follow on Twitter. Have questions or want to strategize? Reach out to Managing Director Greg Spielberg at gregs@wearepopup.com. To learn more about Kiva Zip’s zero-interest loans, check out zip.kiva.org/borrow

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Posted by Katherine Lynch, Kiva NYC Program Lead

Feb 10, 2016

Katherine is a Bay Area native who made her way to NYC. She believes strongly in the power of domestic micro finance to change the lives of the entrepreneurs in her own community. Katherine began her impact career in marketing at Accion East and then communications design at Grameen America. As Kiva Zip’s NYC Program Associate, she is in charge of bringing Zip loans east. Katherin has a BS in Psychology from Washington University in St Louis and an MS in Social Enterprise Administration from Columbia University. In her spare time, she enjoys playing with other people's dogs (her apartment is way too small to have her own.)

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